As the UX Design Lead, Partnered with the information architect to create platform that quickly served up articles to the Microsoft's Enterprise audience.
Role: UX Design Lead, UX Researcher, Art Director, Visual Design
Client: Microsoft
Representing: iSoftStone
Year: 2012 – 2015
Microsoft Enterprise Homepage, mobile experience.
Designed multiple layouts to accommodate different content scenarios across all digital devices (Mobile – Tablet – Web browsers).
Created a logical, visual communication system and style, which enhanced the user experience and site performance on this content driven site. Selected, approved and manipulated photos for responsive hero sets, and created custom icons throughout the site.
Created interactive wireframes for content verification during the usability testing in the beginning of the project. This was intended for our stakeholders to review and approve content as well as making a light prototype for target audiences to walk through. An example of the wireframe can be viewed here.
Analyzed the Health’s previous site content based upon their quantitative data of analytics site traffic reports. My assessment can be viewed here.